CDLLife’s app was designed to connect and support professional truck drivers, but despite a sizable user base, only a small fraction of drivers actually engaged with content. Comments on posts had become repetitive or negative, and new users rarely joined conversations.

To address this, I led the design of Chat Groups, a new feature that turned one-way posting into real-time, topic-based discussions. By lowering the barrier to participation and creating smaller communities within the larger network, Chat Groups encouraged more meaningful interactions and user-generated content.

Within months of launch, adoption exceeded expectations. Engagement rates tripled, and the app’s community dynamic shifted from passive scrolling to active connection. The project became a pivotal step in transforming CDLLife from a content platform into a true social ecosystem for drivers.